COLORZOOM (7)

 
 

Color which exists only in the mind.

 

This set of design experiments focus on the perceptual phenomenon associated with color, exploring colors which arise only in the mind. Through a series of animations which vary in tempo, pairs of individual colors are toggled quickly back-and-forth, producing the sensation of additive color mixing for the viewer.

The works make use of additive color mixing and digitally projected or displayed light, with the effect varying not only from view to viewer, but from display apparatus to display apparatus. As each animation ramps up in speed, the perception of color mixing grows more convincing and the hybrid color, which exists only in the mind of the viewer, grows stronger (for example, the toggling between red and blue produces the sensation of viewing purple).